Zionism 2000 is an NGO in Israel which promotes economic growth and secures employment across several key industry sectors, including automotive, construction, metalworking, and logistics. Their "Flywheel" project aims to forge partnerships between major employers to protect and develop these sectors.
Zionism 2000 faced challenges in effectively presenting their value proposition to industry partners and needed a way to forecast the future of the metalworking ecosystem. This foresight was crucial for preparing both employers and potential employees for upcoming demographic shifts and technological advancements. Notably, the metalworking sector anticipated a significant percentage of engineers reaching retirement age within 5-8 years, coupled with expected technological changes.
Our team embarked on a comprehensive research journey, starting with a systematic mapping of the problem to understand the intricate root-cause relationships within the industry. Through a series of workshops and extensive literature reviews, we gained insights into both global and local trends affecting the sector. Further, we conducted in-depth interviews with factory owners, government representatives from the Ministry of the Economy and Industry, and industry associations to thoroughly map the ecosystem. Utilizing social media networks for qualitative research, we identified the primary needs of employees. This enabled us to categorize metalworking factories and potential employees into distinct types, setting the groundwork for a targeted matchmaking system within the industry.
Findings and Impact:
Our efforts culminated in the development of "CNC 2030," a strategic roadmap designed to address both present and future challenges in the metalworking industry. This roadmap guided Zionism 2000 in focusing on existing labor forces and provided a framework for attracting new, skilled workers through detailed career mapping. Additionally, we created a narrative and presentation tailored for Zionism 2000 that enhanced their ability to build and sustain partnerships. The impact of this project manifested in several ways:
Working with Q Behavioral Thinking team helped us see new value and potential in our work, which was not obvious to us before. It helped focus our strategic directions and priorities in the collaboration with our partners in the industry.
