Think about it. Your business is made of and supported by people. People are what people do. Customers and employees can be understood through quantitative and qualitative analysis of their behaviors.
Q Principles
We hold true to these core principles:
We ask questions, question assumptions and even question questions
(that’s what our name stands for!)
We use an evidence-based approach
(qualitative and quantitative data, subjective and objective behavior)
We know human behavior is context-dependent
(so we make sure to look for nuances)
We believe that small changes can create a big impact
(a Nobel laureate once said this, who are we to argue?)
