Maya is an expert in the behavioral and psychological aspects of product work and strategy in the tech industry, as well as the intersection of psychology and AI. She is an adjunct professor at Reichman University, teaching in the master’s program for Behavioral Economics. Previously, she served as Head of Strategy at Kayma and held positions on the Board of Directors and investment committee of the national student union. Maya holds a double-major BSc in Mathematics and Humanities, a master's degree in Economics from Tel Aviv University, and a master’s in Clinical Psychology from Reichman University.